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Friday, April 23, 2010

"avatar" focused on environment

James Cameron's focus on environmental issues saw him arguing with film bosses to retain Avatar's "tree hugging" elements which were dubbed "copy" by the studio.
The sci-fi blockbuster is the story of an alien planet, which is threatened by a human mining project.
However, a Hollywood studio was reluctant to go with Cameron's idea of an eco-friendly storyline before the Titanic director won movie bosses over.Avatar
"I certainly feel a personal sense of responsibility (over environmental issues) because I made a movie on these issues.
Why? Because they were personally important to me. It's not like the studio said, 'Jim we want you to make a movie about the environment.' No. They said, 'We really like the big epic science fiction story, but is there any way we can get this tree-hugging copy out of it?'"

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